Every good business owner knows that keeping the customer happy is their main priority – and there’s nothing that does that like a good laugh.
Customer service is an essential part of running a successful courier driving business – if you had no one buying your services, neither your vehicles nor your operation would get anywhere.
If you pride yourself on going above and beyond for your clients, and you are always looking for customer-approved trends to try out on your own client base, you might be interested in the latest craze. Comedy.
DPD Group composed The Laws of Delivery, a humour-infused mini video series about their clients’ greatest woes. With laws ranging from ‘It’s Never the Right Time’ to ‘It Always Takes Longer Than You Think,’ these clips contain no dialogue and are an average of 20 seconds long (nothing too taxing for short attention spans). My personal favourite, ‘There’s Never Enough Time to Drop Off Your Parcel,’ shows a man glancing forlornly at a parcel by his door every time he leaves his home. There’s never a good time to take the parcel to the post office.
By using humour and scenarios that most people relate to, DPD Group demonstrates to their customers that they are aware of their needs. They’re using humour and empathy to sell their services – why doesn’t the customer avoid the hassle of the post office and drop their parcel off at one of DPD’s many convenient locations instead?
Take a leaf from their book and consider trying unusual ways to market your customer service skills – DPD has stumbled on the perfect mix of entertainment, comedy and information.
Laughter is the Best Medicine
Today’s customer is looking for a company that’s able to present its human side – after all, no one wants to do business with a robot. The easiest way to show your humanity is by cracking a joke or two. Play around with your written material. It doesn’t have to be stuffy and boring, and you can even branch out to visual and audio content as well. Make it conversational, personable and funny to read – but most of all, make it your own.
Try these tips to make your business more relatable to customers – nothing brings people together like laughter.
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