To many reading this article, a run-of-the-mill laundry consignment may seem as insignificant as it is unremarkable. But, not for David Fegent, and his family. For them it represents a life-changing milestone, and one that remains etched in their collective memory banks. For this dry-cleaning run – which David transported from Cheltenham to an address in Aylesbury four years ago, was his first as a Courier Exchange member. And since then David and his son, Gavin, who owns Ariska Ltd., haven’t looked back – and all because of CX.
David, who is based in the Wiltshire town of Royal Wootton Bassett, says, “We owe everything to Courier Exchange. It has transformed our working lives. Four years ago, I was working for a large same-day delivery operator and struggling to make ends-meet. My son was working in a supermarket. We’d heard about Courier Exchange from other drivers who’d discovered the platform and told us that they had dramatically increased their revenue streams though the Exchange. We thought it wouldn’t hurt to contact CX. Following the call, which seemed to confirm the positive feedback we had gathered from members, we decided to take a leap of faith. Looking back, we’re very glad we did so.
Continues David, “We bought a year’s membership. As our finances were quite stretched at the time, it was quite a big outlay for us, and I still had doubts that the membership package we had bought would pay for itself. How wrong I was! Within a month, we had doubled our gross monthly earnings and, astonishingly, we’d achieved this milestone using only one van. From then on we recognised the Exchange’s rich potential, or perhaps the opposite is true – it was a case of the Exchange recognising our potential and helping us to realise it.”
CX: How CX helped Ariska Ltd. to transform itself…
So what is the secret of Ariska Ltd’s success? “The CX technology platform has really helped us,” says David, “The Live Availability Map (LAM) has been invaluable because it enables large logistic operators and freight forwarders, who want to work with us to track the real-time position of our vehicles 24/7, and call whenever they need to sub-contract a load.”
David and his son, Gavin, make the most of the LAM by switching on the tracking facility on the Mobile App, to advertise their availability in real time.
David continues, “In the early days, the Mobile App helped us to win loads. By simply keying in when we were available, when we were busy and, most importantly, our destination, logistics providers saw that we were nearby and began calling us and offering us work. To this day, several of our clients in the north of England and in Scotland follow our position in real-time and whenever we are in their neck of the woods, more often than not, they’ll call us to ask us if we are free to take a backload south of the border.”
CX: providing members with a safe trading environment…
David also believes that the creation of a secure trading platform was instrumental in helping him and his son put the business on a firm financial footing right from the start.
Explains David, “Courier Exchange recognises and instils in all its members that hard work and excellent customer service are the two most appreciated attributes. For instance, we have never had to advertise, to build a website or to order business cards. Instead, CX members recognise that the most powerful form of self-marketing is the reputation that you build from your actions. So receiving positive feedback from your peers on a consistent basis is the best way to win well paid work from quality contractors.”
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