Why I always go the extra mile for my clients…
Martin Coulson, who runs Walsall-based courier firm, MPC Couriers, talks about the dedicated same day service his company can offer, which sets him apart from many multi drop carriers…
“Do you work for a large parcel delivery company? You might think you have it all, and to some extent you do. A permanent nine to five job, familiar multi-drop routes, and job security. If that’s you, and your happy to work in this way, then this blog probably isn’t for you.
Or maybe you’re a Contractor that uses large logistics firms to deliver your goods. Again, if you’re satisfied with the service that you’re receiving, then what I’m about to say might not interest you.
However to those drivers – I say if you’re bored spending your time driving the same old routes if you resent being fined a day’s wages for being ill, and if you hate working six days a week for little reward, then please read on.
And to forwarders, brokers and to contractors – if you crave a dedicated same day courier service where consignments are not only delivered door to door but handed to you personally, then this post is for you.
But before I go any further, I need to clarify that not every large parcel delivery company operates in the way that I’ve described. Some offer a dedicated same day delivery service, some are happy to let their staff take time off without fear of being fined, and some will never ask staff to work more than 40 hours a week.
However, that said, I’ve heard enough from friends working in the industry to know that some large companies continue to push their staff to the limit. When I entered logistics two years ago, I decided that it wasn’t a path that I wanted to follow.
I wanted much more from logistics and I found it in the Courier Exchange, a freight exchange platform, which allows me to choose my jobs and the people I work for. It gives me the flexibility to work the days I want too. So if I choose to play a game of golf on a Tuesday afternoon, that’s my decision and no one else’s, and I’ll never be punished by the Exchange for doing so.
Okay – well, I do pay an annual subscription to Courier Exchange. But it’s worth it. It allows me unlimited access to the 5,600 trade-only businesses on the Exchange, its real-time tracking technology, and its live feedback system, which increased my monthly turnover by just under forty percent since I joined CX two years ago.
Most importantly, as I’m my own boss, I don’t have to give a proportion of my hard earned profits to a middle man.
And what’s more the yearly fee I pay isn’t excessive. Unlike other platforms, it’s taken in a lump sum at the start of the year, rather than a percentage on every trade made. Take this year for example.
The CX Mobile App helped me to win so much work – both hotshot loads and backhauls – that I’d covered the cost of my subscription in just over a week.
But, while the Exchange has boosted my profits and cut my annual fuel bill, I firmly believe that I’m not the only one benefiting. Contractors are getting value for money too. A value that they might not get from a large parcel delivery company. Okay – so as a Contractor, you might disagree. And to an extent, you’d be right. Yes – it’s most of the time its nigh-on-impossible to beat the big boys on price.
However scratch beneath the surface, compare service offerings, and you might wonder why you’re not using the smaller provider more often. I’m sure that I don’t have to remind you that large parcel companies mostly use the multi-drop model for deliveries.
But, in my experience, because the freight sector is so fast paced, very few people take the time to examine and compare the different operating models. Essentially, the difference is scale. Large parcel providers, while they value their customers, also have to think in terms of postcodes. Dedicated same day carriers like me, on the other hand, only think about the goods and the customer. Therefore, while big companies, carrying hundreds of items, can only allocate a set amount of time to each drop, and sometimes are unable to deliver if there’s no one to receive the goods, the advantage I have over them is that I’m one hundred percent focused on ensuring that the individual or company receives their goods in their hand in a timely manner.
Let me give you an example. Last week, I delivered some very high-end office furniture to an insurance company in Birmingham. The Contractor, who gave me the job asked if I could deliver them directly to the client, who was located on the seventh floor. It meant having to visit Goods Inwards, get my paperwork signed off, take the chairs up the lifts, unwrap them for the office manager, and then dispose of the plastic wrapping. If I’d been working for a large parcel delivery company, I could never have offered this service even if I had wanted to.
So, in a nutshell, perhaps that’s as good a reason as any to choose David over Goliath the next time you’re placing an order. Or me, Martin Coulson.”